eCommerce Content that Sells

When 10:30am-12:30pm Saturday 3 November

Cost $60

If you have an online store and want to take it to the next level or are in the process of starting one, this workshop will equip you with an understanding of how to drive sales, establish your brand and make more money from the content you create.

eCommerce has levelled the playing field for entrepreneurs and artists, but that doesn’t mean if you build it, buyers will come. Your content, including your imagery, copy and branding, all play a vital role in converting visitors to paying customers. This workshop will teach you the importance of consistency, share tips and tricks on styling your images to help them sell, and will also provide you with recommendations into how to build trust with your audience.

You’ll leave with an understanding of how to optimise your website for conversion through your imagery, storytelling and content. Attendees can submit their websites for review prior to the workshop, to be used as real-life examples within the class.

 What to bring:

  • Notepad and pen (or laptop if you’re a digital note taker!)
  • Any examples of previous photography / media materials (if you have them)
  • Curiosity and questions!

Light refreshments provided

Artisan is delighted to host Dean & Co's eCommerce workshop! This event is part of a season of professional development workshops for creative practitioners of all disciplines. If you’re interested in building skills and enhancing commercial potential, we’d love to hear from you. 

About Deane & Co

Deane & Co work with businesses to get results that help them grow. Claire and Lani draw from their collective 20 years experience in the marketing and communications industries to collaborate with clients on strategies that drive online sales, grow offline communities and gets their client’s names on everyone’s lips.  Together they combine Claire’s expertise as a digital marketer, Google analytics nerd and social media addict and Lani’s PR and community management nouse to work with the likes of YCL Jewels, Class Pass, Kester Black, Kindred Toxin Free Facials and Bianca Mavrick.

Find out more at

Workshop Cancellation Policy

Please note that if minimum numbers are not reached this workshop will be cancelled. Participants will be notified of cancellation a week prior to the workshop date and refunded accordingly.

Participant Cancellation Policy

Bookings cancelled up to one week prior to the start of the workshop will be fully refunded.

Bookings cancelled within a week prior to the start of the workshop will receive a 50% refund.



at Artisan monthly
next 22 August

with Jane Milburn
25 August

with designer Sharka Bosakova
1 September