When: Wednesday, 26 February 2020
Time: 6:00om - 8:00pm
Cost: $60, limited to ten places
About the workshop:
If you have an online store and want to take it to the next level or are in the process of starting one, this workshop will equip you with an understanding of how to drive sales, establish your brand and make more money from the content you create.
eCommerce has levelled the playing field for entrepreneurs and artists, but that doesn’t mean if you build it, buyers will come. Your content, including your imagery, copy and branding, all play a vital role in converting visitors to paying customers. This workshop will teach you the importance of consistency, share tips and tricks on styling your images to help them sell, and will also provide you with recommendations into how to build trust with your audience.
You’ll leave with an understanding of how to optimise your website for conversion through your imagery, storytelling and content. Attendees can submit their websites for review prior to the workshop, to be used as real-life examples within the class.
What is provided:
What to bring:
Artisan is delighted to host Dean & Co's eCommerce workshop! This event is part of a season of professional development workshops for creative practitioners of all disciplines. If you’re interested in building skills and enhancing commercial potential, we’d love to hear from you.
About Claire Deane:
Digital marketer, analytics geek and passionate educator, Claire leads the team at Deane & Co, a full service agency where marketing is personal.
In her career, to date, Claire has worked across a wide range of big and small brands from fashion, to food, digital platforms, yoga studios, educational institutions and more. She launched The Urban List across three Australian cities, developed Tourism & Events Queensland’s email marketing strategy and has developed social media strategies for the B Corp listed Kester Black.
Claire has presented workshops for Apple, General Assembly, the League of Extraordinary Women and more.
Artisan is delighted to host Dean & Co's workshop! This event is part of a series of professional development workshops for creative practitioners of all disciplines. If you’re interested in building skills and enhancing commercial potential, we’d love to hear from you.
Image: Courtesy of Deane & Co, 2019
Workshop Cancellation Policy:
Please note this workshop can be cancelled by artisan due to unforeseen circumstances or if minimum numbers are not reached. In this event participants will be refunded accordingly and as soon as possible.
Participant Cancellation Policy:
Workshops have limited spaces and involve preparation by the facilitator.
Bookings cancelled up to one week prior to the start of the workshop may be refunded, but a 20% non-refundable administration fee will be deducted.
Bookings cancelled within a week of the workshop commencing will NOT be refunded.
You are welcome to transfer your booking to another person prior to the workshop commencing. Please confirm this arrangement in writing to email@example.com.