When 10:30am-12:30pm Saturday 27 October

Cost $60

Want to see your name on the glossy pages of Vogue, worn by an influencer on the world stage or just want some local recognition in your neighbourhood newspaper? Then this is the workshop for you.

In our 2-hour DIY PR workshop we’ll take you through the ins and outs of kickstarting your own media relations for your business from what to say, who to say it to and guidance on how long it can take to get your foot in the door.  We’ll start with what exactly PR is, why PR isn’t advertising, what you need to DIY it and more.

You’ll leave with an overview of PR for small to micro businesses, a handful of PR angles and ideas you can start pitching and a general media pitch to send to journalists. We’ll also share how to ‘get your house in order’ so that you’re ready to start pitching.

What to bring:

  • Notepad and pen (or laptop if you’re a digital note taker!)
  • Any examples of previous photography / media materials (if you have them)
  • Curiosity and questions!

Light refreshments provided

Artisan is delighted to host Dean & Co's DIY PR workshop! This event is part of a season of professional development workshops for creative practitioners of all disciplines. If you’re interested in building skills and enhancing commercial potential, we’d love to hear from you.

About Deane & Co

Deane & Co work with businesses to get results that help them grow. Claire and Lani draw from their collective 20 years experience in the marketing and communications industries to collaborate with clients on strategies that drive online sales, grow offline communities and gets their client’s names on everyone’s lips.  Together they combine Claire’s expertise as a digital marketer, Google analytics nerd and social media addict and Lani’s PR and community management nouse to work with the likes of YCL Jewels, Class Pass, Kester Black, Kindred Toxin Free Facials and Bianca Mavrick.

Find out more at

Workshop Cancellation Policy

Please note that if minimum numbers are not reached this workshop will be cancelled. Participants will be notified of cancellation a week prior to the workshop date and refunded accordingly.

Participant Cancellation Policy

Bookings cancelled up to one week prior to the start of the workshop will be fully refunded.

Bookings cancelled within a week prior to the start of the workshop will receive a 50% refund.



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